Metakse Ghambaryan

AMX Central Depository of Armenia · Armenia

• Strategic advisory on a new crypto service business line.
• Managed timelines, budgets, and stakeholder communications for crypto initiatives.
• Drove agile delivery of blockchain-based stock exchange solutions.
• Thought leadership on emerging crypto trends and Web3 innovation.

Asterium · Tashkent, Uzbekistan

• Global marketing strategy for Web3 projects — user acquisition and brand awareness.
• Led cross-functional campaigns that increased product adoption 40%+ in key markets.
• Built strategic partnerships to expand ecosystem reach and platform credibility.
• Data-driven initiatives improving conversion rates and ROI for dApps.

Web3 Armenia Foundation · Armenia

• Foundation strategy across consulting, education, and regulatory advocacy.
• Educational programs and local/international events for blockchain literacy.
• Lobbying for favorable crypto regulation with policymakers and government.

White Rabbit Digital · Yerevan

• Integrated marketing for Web3 and Web2 clients — innovative, aligned campaigns.
• Led marketing team; client relations, growth, and new market opportunities.
• Performance analysis and ROI reporting across sectors.

Blockstars LLC · Armenia

• Marketing strategy aligned with Web3 development goals.
• Content development communicating Blockstars' Web3 solutions.
• Market analysis identifying trends and opportunities in Web3.

MaskEX Global · Dubai

• Strategy for digital, advertising, communications, and creative teams.
• Branding, positioning, pricing, budgets, and customer persona analysis.
• New market segments, competitive monitoring, sales & marketing coordination.

VBET · Yerevan

• Event proposals, planning, venues, guest lists, and full A–Z execution.
• Coordination with production for photo and video content.
• Reporting to leadership on event activities and client feedback.